BOOYAH pros notched top 10 finishes in the 2016 Bassmaster Classic. Here's now they did it.Read More
March 10, 2016
March 3, 2015
Chris Sicotte, a young anlger from Michigan's Upper Peninsula, won the year-long BOOYAH Truck Giveaway. Ice fishing anyone?Read More
February 6, 2015
One lucky BOOYAH fan will drive away from the 2015 Bassmaster Classic in the tricked-out BOOYAH Toyota Truck.Read More
August 21, 2014
During the past couple of years, Jason Christie firmly established himself as one of the best bass anglers in the world. Here are three things he says make the difference between "Pros" and "Joes."Read More
Oklahoma’s Jason Christie won the Bassmaster Elite Tournament on Arkansas’ Lake Dardanelle Sunday, collecting the $100,000 prize, the big trophy and a Toyota Bonus Bucks award of an extra $3,000. Just as exciting is his win-and-in Bassmaster Classic entry. He now has qualified to fish the biggest bass tournament in the world three years in a row.Read More
March 11, 2014
Congratulations to 21-year-old Tessa Johnson, from Florence, Alabama, who was chosen as the first finalist in the BOOYAH Truck Giveaway at the 2014 Bassmaster Classic in Birmingham, Alabama. Tessa attends the University of North Alabama, where she is an Alpha Gamma Delta. She also currently works at the law office of Randy Winborn and at Elgin Elite Tumble and Cheer. “I am still mind boggled and blown away by the fact that my name was chosen to receive a key in this contest,” she says.
March 4, 2014
When the Bassmaster Elite Series opens its 2014 season March 13, it will do so on a lake blessed with abundant opportunity. Record-breaking potential lives here, but the treasure is guarded by some pretty formidable habitat.
January 17, 2014
BOOYAH has launched a national campaign designed to grab the attention and imagination of avid bass anglers everywhere. During 2014 BOOYAH is hitting the road and four-wheeling to major bass tournaments and consumer shows throughout the nation, and ultimately giving away a custom, tricked-out BOOYAH-wrapped Toyota Tundra valued at close to $70,000Read More
January 15, 2014
The Alabama Bass Trail (ABT) is proud to announce that BOOYAH Bait Company and YUM Soft Plastics will be the official lures of the new Alabama Bass Trail Tournament Series set to launch in 2014. BOOYAH Bait Company has been a leader in jigs, spinnerbaits, hollow body frogs and more since it burst onto the bass fishing scene in 2004.Read More
January 8, 2014
Terry “Big Show” Scroggins has firmly established himself as one of the most consistent fishermen on the B.A.S.S. Elite Tour. Here’s what happens when Big Show meets the big show of the Bassmaster Classic.