Zell Rowland’s Buzzbait Tips

June 20, 2014

After the longest winter on record since the Pleistocene Epoch, it seems we skipped right over spring and went straight to summer. Don’t let the heat stop you from catching fish, though. Now’s a good time to tie on a buzzbait and hit the cooler periods of dawn and dusk.


Jason Christie Swims A Boo Jig, Craw Chunk To Elite Victory

May 20, 2014

Oklahoma’s Jason Christie won the Bassmaster Elite Tournament on Arkansas’ Lake Dardanelle Sunday, collecting the $100,000 prize, the big trophy and a Toyota Bonus Bucks award of an extra $3,000. Just as exciting is his win-and-in Bassmaster Classic entry. He now has qualified to fish the biggest bass tournament in the world three years in a row.


Jason Christie on Flippin’ Jigs

April 2, 2014

B.A.S.S. Elite and FLW Tour pro Jason Christie has made a lot of money flipping jigs. He admits to getting excited anytime there’s a flipping bite because he knows he can catch ‘em.


Say Boo To Spawning Shad

March 27, 2014

If you’ve ever been to one of those Brazilian steak houses, where circling servers continually put prime cuts of meat in front of you and another delightful bite is always just a head nod away, you have some sense of what it’s like to be a bass during the shad spawn. The spawn congregates enormous masses of the bass’ favorite entrée in predictable areas, and the shad, instinctually locked into procreation, are as vulnerable as they’ll every be.


First Finalist Named in the BOOYAH Truck Giveaway

March 11, 2014

Congratulations to 21-year-old Tessa Johnson, from Florence, Alabama, who was chosen as the first finalist in the BOOYAH Truck Giveaway at the 2014 Bassmaster Classic in Birmingham, Alabama. Tessa attends the University of North Alabama, where she is an Alpha Gamma Delta. She also currently works at the law office of Randy Winborn and at Elgin Elite Tumble and Cheer.  “I am still mind boggled and blown away by the fact that my name was chosen to receive a key in this contest,” she says.


Bassmaster Elite Series Preview - Lake Seminole

March 4, 2014

When the Bassmaster Elite Series opens its 2014 season March 13, it will do so on a lake blessed with abundant opportunity. Record-breaking potential lives here, but the treasure is guarded by some pretty formidable habitat.


BOOYAH Truck Giveaway

January 17, 2014

BOOYAH has launched a national campaign designed to grab the attention and imagination of avid bass anglers everywhere. During 2014 BOOYAH is hitting the road and four-wheeling to major bass tournaments and consumer shows throughout the nation, and ultimately giving away a custom, tricked-out BOOYAH-wrapped Toyota Tundra valued at close to $70,000 


BOOYAH Named Official Lures of AL Bass Trail

January 15, 2014

The Alabama Bass Trail (ABT) is proud to announce that BOOYAH Bait Company and YUM Soft Plastics will be the official lures of the new Alabama Bass Trail Tournament Series set to launch in 2014. BOOYAH Bait Company has been a leader in jigs, spinnerbaits, hollow body frogs and more since it burst onto the bass fishing scene in 2004.


Jimmy Houston Says, "BOOYAH!"

January 8, 2014

Jimmy Houston has several new weapons in his angling arsenal and a new phrase to go along with them. The popular host of Jimmy Houston Outdoors, who is well known for his trademark hairdo and laugh, now has reason to call out, "BOOYAH!" when he sets the hook into a hefty largemouth.


Big Show Not All About Big

January 8, 2014

Terry “Big Show” Scroggins has firmly established himself as one of the most consistent fishermen on the B.A.S.S. Elite Tour. Here’s what happens when Big Show meets the big show of the Bassmaster Classic.


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